Conceptual design is the process of thinking about the idea behind a design and the plan for its visual expression. It starts by coming up with a concept and then designing the user interface and layout based on that concept.

Conceptual design is an early stage in the design process where the artist envisions how the final product will look. This is usually done with pen and paper and does not require any fancy tools or equipment.

Conceptual design focuses on the idea behind the design, while execution focuses on the final form of the design.

The concept of a design is important, but so is its execution. A good design is well thought out and easy to understand. It should be aesthetically pleasing as well.

The most important thing to remember is that you need both a great concept and excellent execution to create a successful design. A design with a great concept but poor execution will not be effective, because the art style will not be appealing. Conversely, a design with a poor concept but great execution may look beautiful, but it will not effectively communicate the brand.

The purpose of conceptual design is to give the idea a visual form. To this end, there are three main aspects of conceptual design.

To lay the foundation of logic

Art disciplines tend to be driven by emotion and intuition. However, designs are meant to be used. Whether it’s a program or a logo, a design must do something practical, such as convey information or express a brand. Additionally, a design should be aesthetically pleasing.

Conceptual design is the process of thinking about how an idea or product should look and function. This information is used in practical questions of why and how an idea or product should be designed.

Create a design language

Designers need to be able to translate abstract concepts into visually appealing designs. A design language is a set of design elements that are used to communicate meaning.

The conceptual design phase is not limited to planning every stylistic detail. It lays the foundation for meaningful design choices in the future.

Achieve originality

There is a common saying that nothing is original, and to some extent this is true. Design – like any artistic discipline – relies on the creativity of those who came before.

Designers should aspire to be like the great designers who came before them. The concept and idea phase of the design process is where the most creative ideas are likely to be born.

Conceptual design is the starting point for any design project. It’s important to do it well the first time around, or you may end up with a lot of rejected concepts. It can be hard to get started, but eventually you’ll be able to produce a good concept.

It is helpful to have a well-defined process, such as conceptual design, to create ideas; however, a great concept and skilled designer are necessary to produce a valuable design.

The importance and necessity of the conceptual design project

The concept in design plays such an important role that it is impossible to overestimate even in theory, because we are talking not just about some essential component of the interior, but its main idea. It is the concept of design largely determines the look of the interior, creates its perception, without the concept, it will not look complete, can not be perceived as a whole.

Today, many people have the opportunity to feel as a designer, at their service theme magazines with beautiful pictures of interiors and descriptions of how to achieve this result, a lot of sites on the Internet, television programs and the like. If you add some creativity and your own view of the interior, you can get an original, bright and unique image of the design of your object, whether it is an apartment, house or office. In theory, everything looks easy and simple enough – a person looks at different pictures in magazines, programs on TV or on the Internet, chooses what he likes and creates his ideal solution.

However, in practice often turns out to be quite a different picture, when, it would seem, interesting and beautiful solutions do not fit the image of the interior, are uncomfortable and alien. Avoid this just help the conceptual solution of the design project, the development of which will allow all elements of the interior connect into a single system.

Naturally, the most important condition is to use the services of professionals to solve this problem. Only qualified professionals are able to find the best solutions in the field of design and interior design, adapt them to the existing specific conditions and create a holistic image of the object, corresponding to a certain concept.

What is an interior design concept?

Many customers are skeptical about creating an interior design concept, considering this stage ephemeral and unnecessary. In fact, this is the basis, without which it is impossible to create a harmonious interior. This is not a set of ready-made ideas and solutions, and the image of the future interior, as you see it.

Feelings and associations are important here. Probably you will not find anything similar in ready-made designer portfolios, and then you have to turn to art. If you have favorite works, trends or eras – this can be a great basis for developing a concept in a modern interpretation. It is always very interesting to work with such references – here the task is not only to show the special taste of the customer, but also to adapt it to modern needs.

Why do you need a concept?

It outlines the circle of your preferences and creates the necessary framework in which the designer will work.

There is a myth that this is what designers are for – to implement absolutely all ideas, and the result must be flawless, fully meeting your expectations.

In practice, everything is different – to create a good interior design you need a framework, without it even the most interesting ideas will be blurred, it will be impossible to personalize them. This framework and are the outlines of the concept – when this creative space is defined, within it you can embody different ideas, and all of them will be in harmony with each other.