Many customers are skeptical about creating an interior design concept, considering this stage ephemeral and unnecessary. In fact, this is the basis, without which it is impossible to create a harmonious interior. This is not a set of ready-made ideas and solutions, and the image of the future interior, as you see it.

Feelings and associations are important here. Probably you will not find anything similar in ready-made designer portfolios, and then you have to turn to art. If you have favorite works, trends or eras – this can be a great basis for developing a concept in a modern interpretation. It is always very interesting to work with such references – here the task is not only to show the special taste of the customer, but also to adapt it to modern needs.

The design concept – what is it?

It conveys the atmosphere and mood that needs to be created in the interior. It is impossible to describe in terms, everything is built on personal communication with the customer and the identification of his true desires.

The very concept of the concept – a very broad, it includes a set of ideas and preferences, which may not even be aware of it. The designer will help to formulate these thoughts and transform them into clear directions, which later will turn into specific tasks.

Documentarily, this part of the design project is a description of the future interior on 1-2 sheets, with vivid images that reflect the emotional component of the atmosphere of the house.

Why do you need a concept?

It outlines the circle of your preferences and creates the necessary framework in which the designer will work.

There is a myth that that is what designers are for – to implement absolutely all ideas, and the result must be flawless, fully meeting your expectations.

In practice, everything is different – to create a good interior design you need a framework, without it even the most interesting ideas will be blurred, it will be impossible to personalize them. This framework and are the outlines of the concept – when the creative space is defined, within it you can embody different ideas, and all of them will be in harmony with each other.

The concept solves several problems at once

You yourself gain a clear understanding of what the ideal house should be like. Until there is no central line of work, all the ideas are scattered. And if you try to implement them separately – the result will not be the same as planned.

Having a coordinated line of work ensures that you and your designer understand each other correctly. Such unanimity is necessary to achieve the desired result. For builders, such a mandatory tool is the project – without it, mistakes are inevitable. And the designer needs a concept in order to offer solutions in accordance with your wishes.

Provides a harmonious interior forever. Even when the work on the creation and implementation of the design project is completed, you will still have a reference point. It’s much easier to change your surroundings within the concept than to act at random, pursuing only utilitarian goals.

The design process

The concept is developed on the basis of your preferences, wishes, ideas – all this is discussed during the consultation and fixed in the requirements specification.

Working through this information, taking into account current trends and perspectives, our studio specialists create a general concept. This happens without the client’s participation, a whole team works on the content of the concept.

When the concept is ready, its key elements are manifested in the planning solution. Further, at the stage of 3D-visualization and creation of collages, working out of details becomes more and more detailed.

Just at this stage the choice of materials takes place, architectural solutions are determined in accordance with the budget. By this time, the planning solution and arrangement of furniture in the rooms has already been agreed, but if necessary, you can make adjustments to the 3D visualization.

Important: We start making 3D visualizations only after a general vision of the concept, agreed with the client.

The 3D model of the future apartment is a digital implementation of the concept based on the suggested ideas. Thanks to this you can visualize how the finished apartment will look like. If there are new wishes about the concept, it is advisable to voice them at this stage, so you can make adjustments.

Stages of concept development

1. You tell us your wishes and ideas about how you want to see the future interior. This is discussed in person with our experts, who record your ideas for further elaboration. Ideally, if you already have a visual or textual description of the ideas you like, these can be photographs, renderings or articles with illustrations. The final embodiment of the ideas will be different from the given examples, here it is more important to capture the atmosphere and the nature of the setting, so that it corresponds as closely as possible to your ideas of beauty.
2. This information, obtained in the process of communicating with the client, is entered into the TOR – the main document describing the content of the concept.
3. The process of development itself occurs in our studio, the client is not directly involved in it. Detailed discussion of the concept, its form and components – this is not the part of the work, in which the client should be involved, because from the outside it can look somewhat “fuzzy” and difficult to understand, as any creative process. We have found by experience that this approach is optimal, since the stage of concept formation requires highly specialized competence and knowledge, which only specialists possess. The customer does not need to immerse himself in this process, he gets an almost finished product which can be evaluated – a planning solution. It is convenient and visual, because a person sees with his own eyes what the approximate result will be. He can express his opinion, influence the final planning decision – all of this is tangible and understandable, allowing you to build a comfortable interaction.
4. After the planning solution is agreed, we proceed to the creation of 3D visualization – at this stage, there are specific details that will be transferred to the actual interior. Decisions are also made here about materials, finishes and decorating techniques.

In the design, the composition of the family and the approximate lifestyle of all household members must be taken into account. Therefore we always recommend getting the wishes of the family in advance, at least in general terms – it helps to make the concept comfortable and aesthetically attractive to all. In the process of work some details can change, add and delete – but the very fact that you consulted with the family, will be very important in assessing the final result.

What will not be in the concept?

1. Specific ideas and their technical implementation. Development and implementation of any solutions, the choice of interior decor – this is the next stage – terms of reference. By this time, the main line of work must be fully defined.
2. Ready-made color solutions. At this stage, only choose your preferred gamut and general tone – for example, whether you want a dark or light interior, what colors should prevail in it. It is useless to choose colors and their combinations at this stage – it can still change a lot when you consider ideas and options for planning in the future.
3. Arrangement of furniture. This is a separate stage of work, one of the final in the development of a design project. Until there is no basic idea to proceed to the arrangement of furniture can not, because the solutions may be unreasonable and inconvenient.

Conceptual design is the process of thinking about the idea behind a design and the plan for its visual expression. It starts by coming up with a concept and then designing the user interface and layout based on that concept.

Conceptual design is an early stage in the design process where the artist envisions how the final product will look. This is usually done with pen and paper and does not require any fancy tools or equipment.

Conceptual design focuses on the idea behind the design, while execution focuses on the final form of the design.

The concept of a design is important, but so is its execution. A good design is well thought out and easy to understand. It should be aesthetically pleasing as well.

The most important thing to remember is that you need both a great concept and excellent execution to create a successful design. A design with a great concept but poor execution will not be effective, because the art style will not be appealing. Conversely, a design with a poor concept but great execution may look beautiful, but it will not effectively communicate the brand.

The purpose of conceptual design is to give the idea a visual form. To this end, there are three main aspects of conceptual design.

To lay the foundation of logic

Art disciplines tend to be driven by emotion and intuition. However, designs are meant to be used. Whether it’s a program or a logo, a design must do something practical, such as convey information or express a brand. Additionally, a design should be aesthetically pleasing.

Conceptual design is the process of thinking about how an idea or product should look and function. This information is used in practical questions of why and how an idea or product should be designed.

Create a design language

Designers need to be able to translate abstract concepts into visually appealing designs. A design language is a set of design elements that are used to communicate meaning.

The conceptual design phase is not limited to planning every stylistic detail. It lays the foundation for meaningful design choices in the future.

Achieve originality

There is a common saying that nothing is original, and to some extent this is true. Design – like any artistic discipline – relies on the creativity of those who came before.

Designers should aspire to be like the great designers who came before them. The concept and idea phase of the design process is where the most creative ideas are likely to be born.

Conceptual design is the starting point for any design project. It’s important to do it well the first time around, or you may end up with a lot of rejected concepts. It can be hard to get started, but eventually you’ll be able to produce a good concept.

It is helpful to have a well-defined process, such as conceptual design, to create ideas; however, a great concept and skilled designer are necessary to produce a valuable design.

The importance and necessity of the conceptual design project

The concept in design plays such an important role that it is impossible to overestimate even in theory, because we are talking not just about some essential component of the interior, but its main idea. It is the concept of design largely determines the look of the interior, creates its perception, without the concept, it will not look complete, can not be perceived as a whole.

Today, many people have the opportunity to feel as a designer, at their service theme magazines with beautiful pictures of interiors and descriptions of how to achieve this result, a lot of sites on the Internet, television programs and the like. If you add some creativity and your own view of the interior, you can get an original, bright and unique image of the design of your object, whether it is an apartment, house or office. In theory, everything looks easy and simple enough – a person looks at different pictures in magazines, programs on TV or on the Internet, chooses what he likes and creates his ideal solution.

However, in practice often turns out to be quite a different picture, when, it would seem, interesting and beautiful solutions do not fit the image of the interior, are uncomfortable and alien. Avoid this just help the conceptual solution of the design project, the development of which will allow all elements of the interior connect into a single system.

Naturally, the most important condition is to use the services of professionals to solve this problem. Only qualified professionals are able to find the best solutions in the field of design and interior design, adapt them to the existing specific conditions and create a holistic image of the object, corresponding to a certain concept.

What is an interior design concept?

Many customers are skeptical about creating an interior design concept, considering this stage ephemeral and unnecessary. In fact, this is the basis, without which it is impossible to create a harmonious interior. This is not a set of ready-made ideas and solutions, and the image of the future interior, as you see it.

Feelings and associations are important here. Probably you will not find anything similar in ready-made designer portfolios, and then you have to turn to art. If you have favorite works, trends or eras – this can be a great basis for developing a concept in a modern interpretation. It is always very interesting to work with such references – here the task is not only to show the special taste of the customer, but also to adapt it to modern needs.

Why do you need a concept?

It outlines the circle of your preferences and creates the necessary framework in which the designer will work.

There is a myth that this is what designers are for – to implement absolutely all ideas, and the result must be flawless, fully meeting your expectations.

In practice, everything is different – to create a good interior design you need a framework, without it even the most interesting ideas will be blurred, it will be impossible to personalize them. This framework and are the outlines of the concept – when this creative space is defined, within it you can embody different ideas, and all of them will be in harmony with each other.